The World Congress on Communication for Development
Rome, Italy - October 25-27, 2006
The first World Congress on Communication for Development will focus on demonstrating that communication for development is an essential ingredient for meeting today’s most pressing development challenges and, as such, should be more fully integrated in development policy and practice.
This 3-day Congress will bring together communication professionals engaged in development initiatives, policymakers, development practitioners, donor and civil society organization representatives, community representatives, and academics from around the world to share experiences and best practices in this growing field. Discussions and presentations will focus on what works, what doesn’t, and how communication for development contributes to better development effectiveness.
The Congress is designed to showcase the wealth of innovative and creative work underway from around the world. Sessions will use innovative and creative ways to present information and share knowledge using different approaches and techniques that encourage dialogue and exchange, consistent with the spirit of the discipline.
It seeks to reach beyond those working directly in communication for development to include the broader development community and policymakers. To do this, the Congress will be structured around the most pressing development challenges that confront us today.
Presentations and discussions will demonstrate the value-added of Communication for Development; provide data and evidence of the impact of communication in development projects and programs; and highlight the most promising theoretical foundations and methodological approaches underpinning Communication for Development today.
Each day of the Congress will open with a keynote address by recognized speakers who have made significant contributions to the field of development and development policy and thinking who will address the broad issue of development and the role of communication.
The Congress also includes a series of special events on particular areas of communication for development practice such as edutainment, documentary films and videos, music, and radio programs, and on key topics that are both within and beyond the scope of the main development challenges themes such as climate change, ICT, and Corporate Social Responsibility, to name a few.
Congress participants will collectively build a series of key recommendations on ways to incorporate communication into policy and development. These recommendations will be refined during the three days of the Congress and discussed in a forum with policymakers on the final day.
Through the vehicle of a policymaker’s forum, policymakers will reflect on the recommendations of Congress participants and on potential opportunities, options and obstacles for mainstreaming Communication for Development in development policy and practice. This will help define a roadmap for next steps in support of mainstreaming communication for development in the future.

